What is an SOP? And Why do you need it?

Let’s get back to the basics by answering the question – “What is an SOP?”

1. SOP – Standard Operating Procedure

o It’s how you do something repeatedly, without deviation or failure

o Any changes or updated are reflected in an updated SOP

No great brand thrives without building SOPs

2. JW Marriott’s thoughts on SOPs – “When I say that the company’s prosperity rests on such things as our sixty-six-steps-to-clean-a-room manual, I’m not exaggerating,” J.W. Marriott Junior, www.economist.com/news/christmas-specials/21591743-be-my-guest

3. A template for creating SOPs is located at www.brainlink.com/files/2014/02/SOP_Template.doc.docx

LEARN MORE at:

§ www.brainlink.com/2014/12/17/secret-to-brainlinks-success-process-and-sops/

§ www.brainlink.com/2015/04/24/the-joy-of-sops/

§ www.brainlink.com/about-us/media/how-to-build-excellent-standard-operating-procedures-that-will-drive-business-growth-mspradio-47/

§ https://attendee.gotowebinar.com/recording/5011078477814407682

§ www.brainlink.com/2015/05/30/the-joy-of-sops-2/

§ www.brainlink.com/2015/07/08/the-joy-of-sops-better-than-pizza-better-than-chocolate-better-than-sex-how-to-create-effective-sops/

§ www.brainlink.com/first-fridays-with-raj-2/

§ www.brainlink.com/2015/10/27/creating-obvious-sops/

If you have any questions or would like to discuss SOPs, please contact me at raj@brainlink.com.

Brainlink is a proud winner of SmartCEO Magazine’s SmartCEO’s 2015 Culture Award for our SOP CULTURE! See photos & details at http://www.brainlink.com/smartceo/.

–Raj